Maitre

Science may be a universal language...

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MAITRE project video

...but communicating results can get lost in translation. The question that follows is how to solve this? The problem stems from the media's over-simplification of a given subject or insufficient involvement from scientists when communicating to the public at large.

Since September 2011, the EU funded project MAITRE has been running 50 training seminars in several EU and associated countries, where journalists and media experts will train a target group of roughly 600 researchers from organisations involved in food science.

How will this initiative tackle the issue at hand? MAITRE aims at transferring the special expertise and knowledge of journalists on to researchers, in order to increase the willingness of researchers to interact with the media and to properly communicate scientific information to the public.